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Research papers

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001
Author: Ulf Andersen
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Andersen, U. (2001a, February 11). The future of the market research industry in an online and interactive world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-the-market-research-industry-in-an-online-and-interactive-world